Middleby University Debuts at HOST

It’s been a great year for trade shows, and for Middleby 2013 marked our appearances at two of the bigger shows in the world – the NAFEM Show in Orlando in February, and HOST, held in mid-October in beautiful Milano, Italy.

What makes these shows so important is that they are only held every two years, meaning if you want to make an impression, you have to do it now…or wait another 24 months before you get to try again. In Milano, we went all out to provide a great experience for our customers, and had one of the cooler-looking booths in our Pavilion.

Of course we are biased, but see for yourself! Nice, huh?


A very diverse representation of our brands were in attendance in Milan, including Middleby Marshall, Turbochef, Blodgett, Star, Nieco, Giga and Fri Fri. Making its first appearance at a show under the Middleby umbrella was Celfrost, the newest brand in the Middleby family after having been acquired on Oct. 15, just days before HOST. Based in India, Celfrost makes refrigeration equipment, and Middleby’s acquisition of Celfrost further expands our commercial presence in the growing market in the region.

What made HOST really special was the rollout of Middleby University. Set inside the center of our booth, Middleby U gave potential customers the opportunity to see a special presentation of what selected Middleby brands are all about.

The sessions were hosted by Doug Dunn of Middleby Worldwide, but representatives of each of the brands in attendance took turns in front of the class. Each presentation lasted about an hour, and provided a close-up look at our products and how we save our customers time, energy and money.

153164820.agVu3w10One of the more energetic presentations during the course of the show was when CEO Selim Bassoul stopped in during Tom Holmes’ Nieco presentation and put his own unique, high-energy touch to the proceedings. Mr. Bassoul’s leadership skills are undeniable, and those in attendance were no doubt left with a positive vibe about Middleby…once they caught their breaths, that is.

As we prepare for our next big show in 2014, thanks to all of our employees, customers and visitors for helping to make our 2013 shows such a huge success.


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