Trade Show Mania

In one of our recent posts we talked about some of the rousing successes we had at a couple different trade shows in 2013. Well, now that 2014 is here it’s time to hit the road, and we will once again be traveling the world to showcase the best of what Middleby’s got.

So it’s time to hit the road! Make sure you have your passport ready and remember to put all of your pocket change in the security bin.

First on tap is the Kitchen and Bath Industry (KBIS) Show Feb. 4-6 in Las Vegas. KBIS is the biggest show in the industry, and Middleby has some big things in store.

All chefs are proud of their kitchen, from the person in charge of a 5-star resort or restaurant to someone who loves to spend their weekends cooking at home and throwing a Super Bowl party for their friends. Think about it…if kitchens weren’t such a big deal, why do most parties end up in one? Food brings people together, so why not go to the room with all of the good stuff? Kitchens are like a member of the family, and who doesn’t like to brag about a family member who is awesome?

We’re excited about KBIS because it will mark the big reveal of over 50 new products from Viking Range. Between its product roll outs and the Viking Road Show trailer that will be criss-crossing the country starting in Miami Feb. 11, this is going to be a big year for Viking as they highlight the best new innovations in the industry.

Also at KBIS will be TurboChef, which will be cooking live in the world’s fastest oven.


Zabeel Hall in Dubai, site of the Gulfood Show

Once Vegas is in our rear-view mirror, Middleby embarks on a 7,000-mile flight to Dubai, United Arab Emirates, one of the more exotic locales in the Middle East, for the Gulfood 2014 show Feb. 23-27. Get ready to do some Lincat spotting (one of this blog’s favorite past-times) as Middleby’s UK-based brand will be there, along with Houno, Q90 and Britannia.

Giga will showcase its 90-second oven by cooking great food live, as will Nieco, Middleby Marshall at Turbochef. Pitco and Perfect Fry will be showing its fryers in Dubai too.

The first quarter of the year closes with a trip back to Las Vegas Mar. 24-27 for Pizza Expo 2014, a popular show featuring one of our favorite foods. While we are talking pie, did you know that 51 percent of Americans order out at least once a week, and 80 percent of the time they order a pizza?

Of course, Middleby Marshall and the family of WOW! and conveyor ovens will be there, as will Beech Wood Fired Ovens, Blodgett Deck ovens, TurboChef Ventless conveyor ovens, and technology from Doyon pizza. The show is all about pizza, and it is all available under one really big roof. Which makes it a pretty awesome thing.

Whew! Quite a couple of months, but we’re just getting started! Also on the calendar in the spring will be the Food and Hotel Asia show April 8-11 in Singapore, and of course the National Restaurant Association Show May 17-20 in Chicago. Finally, we get a home game!

The year looks like it is shaping up to be an exciting one, hope you will join us at one of our shows in 2014!

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